Colour plays a large part in an individual’s sense of aesthetics, especially when it comes to garnering attention- What is necessarily pleasing to one person may not appeal to another. It is important to keep that in mind when picking the colours for your stamp designs. While there is no ‘right’ colour and ‘wrong’ colour, there are certain guidelines that may assist you in your decision making:
- Who is the intended target audience?
If you are making use of the self inking stamps for recreational activities that include the participation of children, allow room for versatility and encourage creativity by introducing a range of vibrant colours. Children are known to have shorter attention spans, the occasional changing and switching of colours can do well to keep their interest.
If you are making use of the self inking stamps for business purposes, colours like red, blue and black are most commonly used in legal documents. While there is no restriction on what colours to use, these colours are more popular amongst the working population.
- The Colour Theory
Different colours are known to evoke different emotions in others. Some causes of such variations could be stemming from environment, culture and tradition so what may seem pleasant for one group of people could be unpleasant for other groups.
However, studies have shown that there are a few consistencies in terms of how others view colour. Let’s take red, blue and black (the colours most commonly used in business documents) as an example.
Red is a colour that symbolises passion, but can also be used to symbolise as violence (blood). Or in chinese beliefs, for luck and prosperity. While there are many ways to interpret the colour, one remains constant- Power. Red is a colour of power, it is immensely striking and bold. This colour is used to get others to take notice, associated with importance.
It is a good colour to use if you have documents that require urgent tending to.
Blue on the other hand, is a colour that is often associated with sadness or mentioned to have a calming effect. Blue is another favoured colour when it comes to official business as it is associated with an air of dependability as well as peacefulness. This can be a colour used to produce a professional image and build a trustworthy reputation.
While Black is often a colour tied to superstitions and death, it can also exude a sense of elegant power and formality. Versatile and easy to use, the colour Black is often used for formal documents to present a neutral but powerful front.
- Paper type
Depending on your objective, you may want to consider the paper type when selecting the colour of your self-inking stamps. If you intend to use stamps on coloured material like certificate paper, it is important to do a test run to see which colour retains the best vibrancy on it. This way, you’ll also be able to see if the overall presentation is pleasing in terms of aesthetics.
- Colour Vision
While it is heartening news that companies and businesses are venturing into more creative approaches in terms of design-related material, it is also considerate to remember the possibilities that some business partners or clients have colour vision deficiency. Perhaps consider alternatives for ink colours if necessary so as to be mindful towards others and gain a good impression.
Before settling on a colour, first consider what kind of effect it would have against the layout of your intended layout. Colour mixing is a peculiar strategy one would adapt to by mixing and matching an assortment of colours until they form a myriad that is in harmony with one another, hence appearing pleasant. If the colours of your stamps clash with the colours used for your layout, the whole design would appear rather chaotic to the eyes of the viewers, which can be rather unpleasant.